Mission Statement

The Office of Institutional Advancement encompasses public relations, marketing, and the Butte College Foundation.  皇冠新现金网基金会是一个501 (c)3非营利组织，其存在是为了帮助皇冠新现金网的使命受益. Founded in 1992, 基金会有一个志愿者董事会，他们致力于帮助比特学院完成服务所有学生的使命. 该基金会每年发放600多个奖学金，根据其规模和员工人数，该基金会的表现优于其他基金会. 该基金会还致力于为皇冠新现金网的项目和服务(如承诺项目)筹集资金. The Advancement Office also manages public relations, marketing, and advertising on behalf of the college, with the goal of increasing branding and enrollment.

Program Description

机构进步办公室区域的行政单位成果如下所示，用于现金娱乐网注册营销和公共关系目标. Institutional Advancement assists the college in advertising, branding, marketing and meeting enrollment management objectives.
评估机制:主要的评估机制是与现金娱乐网注册管理委员会密切合作，制定广告和数字营销策略和活动，以产生现金娱乐网注册. Each Enrollment Management Campaign is evaluated for ROI and success. 
结果分析:分析每个活动后的报告，以确定哪些活动是成功的. 利用地区基金，我们每年两次为巴特县和格伦县的所有居民制作明信片. TV, print ads, and digital marketing campaigns with PPC ads along with advertising on You Tube, Facebook, and other top social media sites.  现金娱乐网注册管理委员会一直支持增加数字营销，并将其视为一个重点领域.  现金娱乐网注册管理委员会为一年一度的搜索引擎营销活动提供了财政资源，结果非常积极, generating thousands of hits to our website and increasing applications to CCCApply.   

公众认为皇冠新现金网是一所高效的机构，专注于自己的使命，并被视为社区的关键资源.

评估机制:学院跟踪积极的当地媒体剪辑的百分比和积极的总印象.   Our office also produces an annual report to the community.

 Assessment Cycle:  A media report is produced bi annually.

结果分析:在过去的一年里，学院追踪了超过1500个正面的媒体片段.  对这些结果进行评价，以确定肯定的百分比，并每月向审计委员会报告这一资料.  These monthly positive rates are always in excess of 99 percent.
 
机构进步办公室包括501c3非营利基金会的运作，并对基金会进行日常监督, 100 endowments, donations, 600 student scholarships, 150 department accounts, and two large events per year.  The Foundation has a volunteer board of directors.

1.  The college leadership has the planning processes, 数据资源和协作机制，有效地协调机构努力完成任务, support student learning, and implement strategic initiatives.  
     -  Assessment Mechanisms:   Scholarship Distribution
     -  Assessment Cycle:  Ongoing.  The Foundation distributes scholarships to 600 students annually.
 -  Analysis of Results.  In a recent survey of similar Foundations in California, it found that Butte College Foundation provided 600 students scholarships. In 2013/14, the Foundation awarded 156 student scholarships and in 2014/15, a total of 252 student scholarships were awarded, an increase of 62%. The Foundation also distributed over $400,000 in scholarships.

2. The college and its programs have the support, collaborative mechanisms, 以及获取和成功管理支持创新和学生成功的外部资源的结构.g. grants, gifts, bequests, donations, etc.)  
      -  Assessment Mechanism:  Amounts received through grants totaled $28,000, we have increased the number of scholarships offered by 62 percent, and increased donations. 此外，基金会每年管理150个机构/部门帐户，总额为519 343美元. 

     -  Assessment Cycle:  Ongoing.
Results:  
    Currently, the Foundation manages 100 endowments, $4.3 million, up from $2.1 million in 2012.  
 

Accountability for Previously Funded Items

Student Learning/Administrative Unit Outcomes

Standards/Goals for Student Achievement (Instruction Departments)

Standards/Goals for Student Achievement (All Other Departments)

机构进步办公室的工作，以满足学院的战略方向和关键优先事项，以提高学生的学习和成功. 
The Office of Institutional Advancement manages the marketing, advertising, public relations, and fundraising activities on behalf of the college. 
 

Strategic Direction

机构推进通过提供广告支持学院实现其战略方向和优先主题, marketing and communications to help meet enrollment targets, supporting student, faculty and staff success, and maximizing resources to support student learning.
基金会每年颁发600多个学生奖学金，帮助学生实现学业目标. 在坎普大火期间，超过60万美元被分发给730名学生和130名教职员工. The Foundation also worked to raise (through private donations and grants) over $1.5 million toward the Promise Scholarship Endowment.

Program Review

The Office of Institutional Advancement's unit plan serves as its annual program review.
 

Department Goals

The IA office goals include: 


help to increase enrollment
manage Butte College's brand in the community  
positively promote Butte College through marketing and public relations efforts 
吸引捐助者，加大筹款力度，使皇冠新现金网的项目和学生受益

Future Development Strategies

Requested Non-Financial Resources

Current Financial Resources

Augmentation Requests